YBO Interactive Blog

Wichita State University Software Usability Research Lab published an excellent article about the Top Ten Mistakes of Shopping Cart Design

The article is based on a survey of 500 top E-Commerce website.

Here are the top mistakes that we chose:

1. Calling a Shopping Cart anything but a Shopping Cart.
2. Requiring a user to REGISTER before adding an item to the cart.
3. Requiring a user to enter shipping, billing, and all personal information before knowing the final costs including shipping and tax.

This article is pure gold.

This entry was posted on Tuesday, October 30th, 2007 at 11:35 am and is filed under e-commerce, usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.