Monthly Archives: May 2008

Track non HTML files with Google Analytics

Posted on May 29, 2008 by yair

Google Analytics is based on Javascript. Since Javascript can be placed only in HTML files, tracking non HTML files like pdf, zip, mp3 and others is a little bit tricky. But it is possible. In order for Google Analytics track … Continue reading →

Posted in google analytics | 2 Comments

Great ways to bring back old customers

Posted on May 20, 2008 by yair

look at this perfectly written email I got from MIVA. I think it is an excellent example for a ‘bring back old customers’ letter. From: Ed Chambers Date: Tue, May 20, 2008 at 11:01 AM Subject: £25 for your thoughts… … Continue reading →

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stupid newsletters are bad for business.

Posted on May 18, 2008 by yair

Look at this email I got from Plaxo. How many colleagues do you think they can find from YBO Interactive? Stupid emails like these make me look for the unsubscribe link (I just did!). If you are sending newsletters to … Continue reading →

Posted in email marketing | 1 Comment

Matt Cutts (Google) at Web 2.0 Expo SF 2008

Posted on May 14, 2008 by yair

At the recent Web 2.0 expo, Matt Cutts presented on “what Google knows about spam…” I watched the 9 minutes video and it is quite interesting to hear it from an official Google representative. After all, everything we know is … Continue reading →

Posted in Matt Cutts, google | 1 Comment

fonts that make users trust you

Posted on May 12, 2008 by yair

I found a really nice research article made by the Psychology Department of Wichita Sate University, about The Effect of Website Typeface Appropriateness on the Perception of a Company’s Ethos or  in other words – which font should you use … Continue reading →

Posted in usability, web development | Tagged , | 1 Comment