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Matt Cutts (Google) at Web 2.0 Expo SF 2008 »

fonts that make users trust you


I found a really nice research article made by the Psychology Department of Wichita Sate University, about The Effect of Website Typeface Appropriateness on the Perception of a Company’s Ethos or  in other words - which font should you use to make your users trust you more.

It makes perfect sense that there are fonts that are more trustworthy, but I never thought about a research proving it. But then again, this is the reason that I’m blogging about it, and they have proved it…


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This entry was posted on Monday, May 12th, 2008 at 5:46 pm and is filed under usability, web development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “fonts that make users trust you”

  1. The shorter (your url) - the better! Says:
    June 22nd, 2009 at 8:31 pm

    […] There are hundreds of factors that build the Buyers trust level. We know for a fact that there are fonts that sell more than others. I don’t see a reason why URL length will not part part of this […]

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