Great ways to bring back old customers
look at this perfectly written email I got from MIVA. I think it is an excellent example for a ‘bring back old customers’ letter.
From: Ed Chambers
Date: Tue, May 20, 2008 at 11:01 AM
Subject: £25 for your thoughts…
To:Dear Yair,
We noticed you have stopped using MIVA, and we wanted to gauge your thought about why this is the case. We have put together a very short survey (you should be done in 3 minutes or less), and your feedback is very important to us as it helps to improve the service we provide to advertisers like yourself.
We understand that your time is valuable, so by means of thanks we are offering all those who complete the survey £25 in free MIVA advertising – just reply to this email to claim your credit.
Thanks in advance for your feedback, and please do reply to this email with any questions to do with the survey or your MIVA account.
Regards,
Ed Chambers
When you try to bring back old customers, you can’t just tell them ‘come back’. You must give them something in return. And this guy, he didn’t even say come back, he just asked to fill in a survey and in return he will pay £25 (in MIVA credit…).
I’m sure this email has a super high conversion rate.
In case you are interested, MIVA offers $25 free advertising for new accounts. The fact that their traffic didn’t work for me doesn’t mean that it won’t work for you…
