Who has the keys to your business?
Thursday, October 30th, 2008SearchEngineJournal has a story about this guy that gave the keys to his business to Google. Well, not exactly the keys, but he used a Gmail account for all his business emails, and had used the same account for his customers Google Analytics, Webmaster Tools and his own Google Adsense.
And then one day he woke up and found out that Google disabled his Gmail account.

From that moment on, not only his Adsense income stopped and he couldn’t access any email he kept in his Gmail Inbox, but all the emails sent to him by his customers were routed to a voided account.
I can’t even think how to start handling such a crisis. What do you do first? Well, I have a few ideas but that’s for a different post.
The question I’m asking is what the hell where you thinking about when you gave Google the keys to your business? (Are you out of your mind?)
If you still want to use a Google account for your business there are a few things you should do:
1. Make sure you backup your account on a regular basis.
2. Get your own domain and use Google Apps. This way in case of emergency you can change your MX Records back you to your original hosting whiting a few hours.
3. Never use your personal account for your Google Adwords.
4. Never use your personal account for your Google Analytics.
5. Never Ever use your personal account for your Google Adsense.
Don’t let them catch you unprepared.










