Have you ever thought which subject is the best for your newsletter?
Mailchimp has a Subject Line Comparison Study that shows the best and worst open rates of different subjects.
some of the best subject lines are:
- ATTENTION [COMPANYNAME] Staff!
- Invitation from [COMPANYNAME]
- [COMPANYNAME]: 02.10.06
- Upcoming Events at [COMPANYNAME]
You probably already got the clue – adding [COMPANYNAME] to the subject line dramatically improves the chances for your email to be opened. And that’s your intention, right?
Email marketing is an extermely important part in the Internet Marketing world. Just don’t try to do it yourself and run it on your own servers. Mailchimp, Aweber, Responder and many others will do it for you much cheaper and way better than you can do it yourself.