Google Adwords has a new interface. It has some new features and it looks pretty good. The problem is it is sooooooooooooo slowwwwww. It is full of Flash objects that make the page load forever and working with the web interface (as opposed to the Google Adwords Editor) turned into an impossible thing to do.
There are quite a lot of people complaining about it, asking Google to the leave the old interface as an optional feature, but I doubt it if Google will do it.
In any case, my recommendation is to work with the Adwords editor in any case where you need to actually work on the account, rather than just a take a quick look on statistics.
One more thing: I was looking hard for the Israeli phone number of Google Adwords. I spoke to some friends that have friends, and this number seems to be Top Secret. I can’t understand why but in any case, if you are looking for Google Adwrods Tech Support Phone number here are some numbers that can help:
UK: +44-845-3580038
USA: 1-866-2-466453 (1-866-2-Google)
I have to agree with you, that this new interface is in fact a step down for Google. The video training, help or tutorials have been updated to this new interface. The layout, links and buttons have been completely overhauled. To say I am disappointed with Google would be an understatement.
They should of left it alone and gave us new features instead of wasting both money and time on a completely new interface.
It’s a total drag. None of the improvements make up for the incredible lack of speed and the ridiculous window sizing issues.
AMEN TO THAT! SUCKS BIG TIME! I’ve hit a brick wall with the new Adwords interface. I’m no longer able to enter in unique destination URLs per keyword into the new Adwords Interface such as the following:
Band of Brothers Audiobook ** (URL for this audiobook)
Molecules of Emotion Audiobook ** (URL for this audiobook)
Benjamin Franklin Audiobook ** (URL for this audiobook)
ETC.
So for each keyword it takes users to the adjoining destination URL (as opposed to the overall destination URL for the Ad Group). We used to be able to do this in the old interface and that is how we entered in almost all of our keywords. But with this new interface it says this is invalid for a keyword and I couldn’t figure out how to do it in Adwords Editor either. And I can’t access the old Adwords interface now. Grrr!
Our entire Adwords campaign was designed around entering in keywords with their destination URLs en masse like so:
Band of Brothers Audiobook ** (URL for this audiobook)
Molecules of Emotion Audiobook ** (URL for this audiobook)
Benjamin Franklin Audiobook ** (URL for this audiobook)
ETC.
We had created a whole script on our back end that auto-generates all the keywords and their corresponding destination URL. Why does Google remove functionality with the update of their Adwords interface? I thought the whole point of an update was to add and improve functionality? Grrr. Is there any other way to add keywords with their destination URLs en masse?
Here’s Google Supports official answer to me.
“Thank you for your reply. I apologize for the delayed response and for the
frustration you have been experiencing. I’m sorry to let you know that
with the new interface, you will not able to upload in bulk keyword level
URLs with different destination URLs.”
BOOO the New Adwords interface! It’s worse than New Coke! We want Adwords Classic back! I’ll update this if anything changes but for now BOOOOO! Isn’t there anyone else out there that used this feature?! Why have you forsaken us Google?! Why must you prevent us from giving you advertising dollars?! BOOOOOOO!
Hey mate!!! You might be right about “new interface of Google Adwords” but I think upgradation is a precious part of any development…I think it matters if this interface contains lots of Flash objects that increase the load of web interface but don’t you think that it also providing the better result as well….
Matt is quite right in his views about the issue….
Adwords is really great for promoting your website and also affiliate links. i have just passed the Google Adwords Professional exam today and i am very happy.
I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.
Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.
No! It’s absolutely fantastic after a while – have you changed your mind by now? I especially love the ability to see all the keywords you have EVER been broad matched against. What a timesaver!