YBO Interactive Blog

Have you ever thought if it is really worth it to sell a product for 9.99 instead of a round 10.00?

The bottom line, as you already know is that any price that ends with .99 sell much more than round prices. The NY Times has an article about this question which says that products were sold better in 99 cents than when they were prices 79 cents!

One of the interesting proofs for this theory was provided by Professor Robert Schindler from the Rutgers University, NJ.

In a study at a women’s clothing retailer, he found that the one-penny difference between prices ending in .99 and .00 had “a considerable effect on sales,” according to his study, with items whose prices ended at .99 outselling those ending at .00.

So if you can’t decide what price to set, start with the pennies. 99 cents. no more no less.

Do you accept credit card payments on your site? If you do, this list of credit card numbers may help you in testing your site every now and then.

These are not real credit cards, but just credit card numbers that pass basic validation.

Needless to say, it is illegal to use these numbers to buy real products, get services or do anything that is not testing your own website.

Wichita State University Software Usability Research Lab published an excellent article about the Top Ten Mistakes of Shopping Cart Design

The article is based on a survey of 500 top E-Commerce website.

Here are the top mistakes that we chose:

1. Calling a Shopping Cart anything but a Shopping Cart.
2. Requiring a user to REGISTER before adding an item to the cart.
3. Requiring a user to enter shipping, billing, and all personal information before knowing the final costs including shipping and tax.

This article is pure gold.