Category Archives: email marketing

Choosing the best subject for your newsletter

Have you ever thought which subject is the best for your newsletter? Mailchimp has a Subject Line Comparison Study that shows the best and worst open rates of different subjects. some of the best subject lines are: – ATTENTION [COMPANYNAME] … Continue reading

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The Israeli Anti Spam Law

Israel has a new Anti Spam law. It is so strict that it allows you to get a compensation of 1000 NIS for every spam email you get, without proving your damage. Globes sent me today this message: Are you … Continue reading

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Great ways to bring back old customers

look at this perfectly written email I got from MIVA. I think it is an excellent example for a ‘bring back old customers’ letter. From: Ed Chambers Date: Tue, May 20, 2008 at 11:01 AM Subject: £25 for your thoughts… … Continue reading

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stupid newsletters are bad for business.

Look at this email I got from Plaxo. How many colleagues do you think they can find from YBO Interactive? Stupid emails like these make me look for the unsubscribe link (I just did!). If you are sending newsletters to … Continue reading

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