YBO Interactive Blog

I was really excited to attend Afiilicon 2009 this week.

The conference was fascinating, full of great quality content presented by excellent speakers.

My favorite was Harlan Kilstein, which I’m going to hear again this Monday.

On this video, Harlan talks about adding video to web pages, and how important this is.

On this video, Harlan shows a successful campaign he made for a diet program “Mommy, the kids in school call me fat!”

And there is another example for a succesfull campain for a pill called RU21 that supposed to help you drink without getting drunk. (why is that fun?)



And here again is our good old PJ, I just took the first few minutes of his lecture. He was really good, although his English is not as good as Harlans

I bought a new HD video camera. I promise to get better quality next time I put videos on this blog…

Have you ever thought if it is really worth it to sell a product for 9.99 instead of a round 10.00?

The bottom line, as you already know is that any price that ends with .99 sell much more than round prices. The NY Times has an article about this question which says that products were sold better in 99 cents than when they were prices 79 cents!

One of the interesting proofs for this theory was provided by Professor Robert Schindler from the Rutgers University, NJ.

In a study at a women’s clothing retailer, he found that the one-penny difference between prices ending in .99 and .00 had “a considerable effect on sales,” according to his study, with items whose prices ended at .99 outselling those ending at .00.

So if you can’t decide what price to set, start with the pennies. 99 cents. no more no less.

Toll Free Forwarding is a service provider for (guess what!…) Toll Free Forwarding…

The reason they got to be the subject of this post is their sign up process. When Aviram told me I should look at their website I didn’t know that I will get to the best site I’ve seen in a very long time.

Excellent work. Except of the fact that they insist on entering a “province” as part of the address, and I’m a no-province-kinda-guy, everything is exactly in the right place. On top of the perfect landing page and signup forms, they also offer $10 credit for free trial which is pretty smart. Their Advanced Call Routing seetings are too complicated if you ask me, (I have some ideas how to make it simple) but this is done when you are already a customer, so although it is important, it is less critical.

If you need a good case study for Internet Marketing signup process, go to their site and do exactly what they did. It worked for me.